Reach

Stay truly connected with the people who matter most. Easily keep in touch, track your calls, and nurture real relationships in a world full of digital noise.

Year

2024

Role

UX Design

UI Design

Prototyping

Motion Design

Tools

Figma

After Effects

Notion

Overview

Imagine an app designed to help you stay in touch with the people you love. Instead of just scrolling through a giant list of names, you'd focus on those you truly want to call regularly - maybe your closest friends, parents, siblings, or that old mentor you keep meaning to catch up with.

After each call, you'd mark it off as "done," just like crossing a task off your to-do list. By the end of the week, month, or even the year, you'd see how often you've connected with your loved ones. It's a way to stay accountable, make those personal moments count, and never feel out of touch.

Try it yourself

👨‍💼

Dad

Last called: 3 days ago

👩‍🎓

Sarah (Best Friend)

Last called: 1 week ago

👨‍🏫

Prof. Miller (Mentor)

Last called: 2 months ago

This Week's Progress

0 of 3 calls made this week

Concept

In today's hyper-connected world, we're constantly bombarded with notifications, messages, and digital noise. Despite being more "connected" than ever, many people report feeling increasingly disconnected from their closest relationships.

Reach was designed to address this paradox by helping users intentionally nurture their most important relationships through a focused, mindful approach to staying in touch.

The Problem Reach Solves

❌ Traditional Way

📱 Instagram (99+)

💬 WhatsApp (47 unread)

📧 Email (156 unread)

🐦 Twitter (23 mentions)

📺 YouTube (12 updates)

💼 LinkedIn (8 messages)

Overwhelming digital noise makes it easy to lose track of what matters

✅ The Right Way

👨‍👩‍👧‍👦FamilyWeekly calls

👥Close FriendsBi-weekly check-ins

🎓MentorsMonthly updates

Focus only on relationships that truly matter to you

Visual Language

The look and feel of Reach is all about clarity, warmth, and authenticity. Soft colors, friendly shapes, and clean layouts make it easy to focus on what matters—your relationships. The Project Left Navigation helps you find your way intuitively and keeps everything organized, so you always feel at home.

Typography Animation

Color System Animation

User Interface

Everything in the interface is made to be simple and welcoming. You always see what’s important, find contacts quickly, and feel at home thanks to the Project Left Navigation. Friendly colors and clear layouts help you focus on your relationships, not on searching for features.

Contact Management

You always know who matters most and never lose touch. Your most important people are always visible, so you can stay close and connected.

The app reminds you when you last called and helps you keep relationships strong—without stress or forgetting anyone.

Snapshots

Conclusion

Designing Reach taught me that the most meaningful digital experiences often come from intentional constraints rather than endless features. By focusing on the core human need for genuine connection, we created an app that doesn't compete for attention but rather helps people be more present in their relationships. The challenge wasn't building another communication platform—it was designing a tool that encourages users to step away from their screens and actually call the people they care about. In a world full of digital noise, sometimes the best technology is the one that helps us return to what truly matters: real conversations with real people.

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