Yes, but it started much earlier as a kid who was obsessed with making things look better. I got my first paying client when I was just starting out—a small logo project that felt huge to me back then. Since 2017, I've worked with startups and companies of all sizes, learning something new from every project. What keeps me going is that I'm still as excited about solving design problems today as I was on day one.

I didn't really switch—I expanded. After years of creating brand identities, I realized I wanted to see how people actually interact with what I design. Brand design taught me how to communicate visually, but digital products let me solve real problems for real people. When you design an app or website, you get immediate feedback on whether it actually works. That connection between design and human behavior fascinated me, so I dove in.

I've been on both sides—creating the visual identity and building the digital experience. This means I understand how everything needs to work together from day one. I'm not just designing screens; I'm thinking about your brand, your users, and your business goals all at once. Plus, I actually enjoy the messy, iterative process of figuring out what works. Most designers I know either love the brand side or the product side. I genuinely love both.